Purpose: (Starbucks) RED

With this blog I am going to explore an idea that came to me the other day. It is pretty simple in theory. The idea is that just about any product a person can buy today can instead be bought in such a way that it benefits a cause, a group, or the planet in general. This idea could be tricky to understand for some, so I will illustrate it with an example.

A lot of people buy coffee. A lot of those people buy Starbucks coffee. A lot of the people buying Starbucks coffee buy it with a Starbucks Card. In addition to their Starbucks Card, they offer the Starbucks (RED) Card with the exact same rewards and benefits that their normal cards have with no additional requirements or payment. Treat it exactly as you would treat your normal Card.

The difference is that every time you pay with your Starbucks (RED) Card a contribution of $0.05 is made to the Global Fund to fight Aids, Malaria, and Tuberculosis. The decision is easy. You have two cards with the same rewards and no difference in the sign up requirements, but one helps fight infectious disease.

Why would anyone not choose to use the (RED) card?

P.S. There is no fee for a Starbucks Card. All you have to do is ask the teller to put money on it like a gift card and use it. So next time you’re in Starbucks getting that drink, simply add a few dollars to a (RED) card and register it online when you get home. From then on you simply swipe it and help fight three of the leading causes of death in our modern world. You also get free stuff like refills, 2 hours of WiFi each day, flavored syrup, a birthday drink, and others!